The house next door looks brand new
After every job, mail the street. The difference is visible from the road.
Industries › Exterior Cleaning
💦Direct mail for exterior cleaning businesses
Every dirty driveway is a customer who doesn’t know you exist.
You can see the green algae and black streaks from the road. Homeowners stop seeing it. A before-and-after postcard makes them see it again, and gives them your number.
- $1.05 a home, all in
- Free first design
- $0 monthly fee
You know the feeling
Running an exterior cleaning business is hard enough.
1
Seasonal cash flow whiplash
Spring is slammed, and winter is dead quiet.
2
Competing with the guy on Facebook
A new pressure-washer rig shows up every season charging half your price.
3
One-and-done customers
They love the result, then forget to call you next year.
What if it worked like this instead?
Before-and-after cards that show the transformation, mailed to the streets where you’re already working, plus reminder cards to last year’s customers every spring.
Your game plan
Three mail plays that work for exterior cleaning businesses.
Spring kickoff
Mail your best neighborhoods in March with a driveway or house-wash special.
Annual reminders
Every customer gets a card a year after their clean. Repeat work at no ad cost.
When to mail
Your exterior cleaning mailing calendar.
Start in late winter so you’re booked when the pollen and algae season starts.
- Best months to mail
- Good months
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Offers that get calls
Put one of these on your card.
These are the kinds of offers exterior cleaning customers respond to. We’ll help you pick and word yours.
✂$99 driveway cleaningExample offer
✂House wash from $249Example offer
✂Free gutter brightening with a roof washExample offer
The math
One mailing. Here’s what it could look like.
One mail route, about 600 homes, at our real Every Door price. If just 1% respond and 45% become customers, at a typical $450 exterior cleaning job:
Illustration only, and it doesn’t count repeat work, referrals or bigger follow-up jobs. Your results depend on your offer, area and timing.
Mailing cost$689
Calls6
Jobs booked2.7
Revenue$1,2151.8× the mailing cost
Questions
Exterior Cleaning owners ask us.
Do before-and-after photos matter?
They’re the whole sale. Show a real transformation from your area on the front of the card.
Which neighborhoods should I mail?
Older neighborhoods with mature trees and shade grow the most algae, and the most customers.
How do I get repeat business?
Mail every past customer a reminder about 12 months after their clean.
Ready to get your phone ringing?
Pick your neighborhoods and see your exact price before you pay. Your first exterior cleaning design is free.
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