Pre-season tune-up blitz
Mail every home near your shop 4–6 weeks before summer and winter. Fill the slow weeks before they happen.
Industries › HVAC
❄️Direct mail for HVAC businesses
Stop living and dying by the weather.
A heat wave fills your schedule for two weeks. Then the phone goes quiet and your techs are sitting in the truck. Postcards keep the calls coming in every season, not just the brutal ones.
- $1.05 a home, all in
- Free first design
- $0 monthly fee
You know the feeling
Running an HVAC business is hard enough.
1
The feast-or-famine months
In July you can’t keep up. In October you’re wondering how to cover payroll.
2
Tune-ups that never turn into replacements
You fix the same 18-year-old unit every summer, and someone else gets the $12,000 install.
3
Paying for leads you share
The lead sites sell the same homeowner to four other companies before you even call back.
What if it worked like this instead?
Mail the neighborhoods around you before the heat hits. Tune-up offers in spring, replacement offers after the first cold snap, and a tracked number so you know exactly which card made the phone ring.
Your game plan
Three mail plays that work for HVAC businesses.
Just installed a system?
Mail the whole street the same week. Neighbors with the same-age houses have the same-age units.
Maintenance plan reminders
Mail past customers every spring and fall. It’s the cheapest way to keep them from calling someone else.
When to mail
Your HVAC mailing calendar.
Mail in March–April and September–October, before the rush, so you’re the first number on the fridge.
- Best months to mail
- Good months
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Offers that get calls
Put one of these on your card.
These are the kinds of offers HVAC customers respond to. We’ll help you pick and word yours.
✂$89 AC tune-upExample offer
✂$1,000 off a new systemExample offer
✂Free second opinion on replacement quotesExample offer
The math
One mailing. Here’s what it could look like.
One mail route, about 600 homes, at our real Every Door price. If just 1% respond and 40% become customers, at a typical $450 HVAC job:
Illustration only, and it doesn’t count repeat work, referrals or bigger follow-up jobs. Your results depend on your offer, area and timing.
Mailing cost$689
Calls6
Jobs booked2.4
Revenue$1,0801.6× the mailing cost
Questions
HVAC owners ask us.
When should HVAC companies mail?
4–6 weeks before peak season: March–April for cooling, September–October for heating. You want the card on the fridge before the unit breaks.
Should I lead with a tune-up or a replacement offer?
Both, in sequence. Tune-ups open the door; follow up past tune-up customers with a replacement offer.
How many homes should I start with?
One or two carrier routes near your shop, about 1,000–2,000 homes, is enough to see what comes back.
Ready to get your phone ringing?
Pick your neighborhoods and see your exact price before you pay. Your first HVAC design is free.
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