On the fridge before the flood
Mail your core routes with a coupon card people keep for emergencies.
Industries › Plumbing
🔧Direct mail for plumbing businesses
When a pipe bursts at midnight, they call the name they already know.
Emergencies don’t wait for a search. The plumber who’s been on the fridge for months gets the call, the trust and the water-heater install that comes after.
- $1.05 a home, all in
- Free first design
- $0 monthly fee
You know the feeling
Running a plumbing business is hard enough.
1
Paying for leads that price-shop you
Lead sites send the same homeowner to five plumbers.
2
Emergency-only relationships
Customers only call in a crisis, and then forget you.
3
Losing the big jobs
You fix the leak; someone else gets the repipe and the water heater.
What if it worked like this instead?
A card on every fridge in your service area, with an emergency number, a real offer and a face they recognize. Then keep past customers close with yearly reminders.
Your game plan
Three mail plays that work for plumbing businesses.
Houses of the same age, same problems
After a repipe or heater install, mail the street.
Water-heater & drain reminders
Mail past customers about flushes and inspections that lead to bigger jobs.
When to mail
Your plumbing mailing calendar.
Steady all year, with extra weight before winter freezes and holiday drain season.
- Best months to mail
- Good months
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Offers that get calls
Put one of these on your card.
These are the kinds of offers plumbing customers respond to. We’ll help you pick and word yours.
✂$50 off any repair over $250Example offer
✂Free camera drain inspectionExample offer
✂10% off water heater installsExample offer
The math
One mailing. Here’s what it could look like.
One mail route, about 600 homes, at our real Every Door price. If just 1% respond and 50% become customers, at a typical $420 plumbing job:
Illustration only, and it doesn’t count repeat work, referrals or bigger follow-up jobs. Your results depend on your offer, area and timing.
Mailing cost$689
Calls6
Jobs booked3
Revenue$1,2601.8× the mailing cost
Questions
Plumbing owners ask us.
Do plumbers really get calls from postcards?
Yes, especially emergency calls. People keep coupon cards for “someday” problems.
What’s the best offer?
A dollar-off repair coupon plus a free inspection. Easy to say yes to.
How do I track results?
Each campaign gets its own tracked phone number and QR code.
Ready to get your phone ringing?
Pick your neighborhoods and see your exact price before you pay. Your first plumbing design is free.
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