Renewals first
Mail last year’s customers in September. Most rebook if you ask early.
Industries › Holiday Lighting
🎄Direct mail for holiday lighting businesses
Book your whole season before the first light goes up.
Your season is short and it fills fast, or it doesn’t. Mail in September and October, and your calendar is full before your competitors start knocking.
- $1.05 a home, all in
- Free first design
- $0 monthly fee
You know the feeling
Running a holiday lighting business is hard enough.
1
A season that’s over in weeks
Every open day in November and December is money you can’t get back.
2
Customers who wait too long
They call on December 15th, after you’re booked.
3
Showing off your best work
Your best installs are only seen at night, by a few neighbors.
What if it worked like this instead?
Early-bird cards in September and October, neighbor cards after every install and renewal cards to last year’s customers. You fill the calendar before the first cold night.
Your game plan
Three mail plays that work for holiday lighting businesses.
Early-bird season
Mail premium neighborhoods in October with a book-by date.
The best house on the block
After an install, mail the street. Nothing sells lights like seeing them.
When to mail
Your holiday lighting mailing calendar.
Mail August–October. By Thanksgiving it’s too late to book new customers.
- Best months to mail
- Good months
J
F
M
A
M
J
J
A
S
O
N
D
Offers that get calls
Put one of these on your card.
These are the kinds of offers holiday lighting customers respond to. We’ll help you pick and word yours.
✂Book by Oct 31, save $100Example offer
✂Free takedown & storageExample offer
✂$50 off for renewing customersExample offer
The math
One mailing. Here’s what it could look like.
One mail route, about 600 homes, at our real Every Door price. If just 1% respond and 45% become customers, at a typical $1,200 holiday lighting job:
Illustration only, and it doesn’t count repeat work, referrals or bigger follow-up jobs. Your results depend on your offer, area and timing.
Mailing cost$689
Calls6
Jobs booked2.7
Revenue$3,2404.7× the mailing cost
Questions
Holiday Lighting owners ask us.
When should lighting companies mail?
September and October, with a book-by deadline. Renewals go out first.
Which homes should I target?
Higher-value neighborhoods with big rooflines, plus streets where you already install.
Can I mail last year’s customers?
Yes. Upload your list and we mail each one by name.
Ready to get your phone ringing?
Pick your neighborhoods and see your exact price before you pay. Your first holiday lighting design is free.
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