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Industries Gyms

💪Direct mail for gym businesses

Get new members through the door, not just scrolling past you.

Social ads get a like and a scroll. A postcard with a free trial sits on the counter all week, and the people who live five minutes away are the ones who stay.

  • $1.05 a home, all in
  • Free first design
  • $0 monthly fee
Gyms postcard front

You know the feeling

Running a gym business is hard enough.

1

January rush, then crickets

Everyone signs up in January and disappears by March.

2

Ad costs going up

Every month the same ads cost more and bring less.

3

Members who live too far

People who drive 25 minutes quit first.

What if it worked like this instead?

Mail the homes within a few miles of your gym, the people most likely to join and stay, with a trial offer they can hold in their hand.

Your game plan

Three mail plays that work for gym businesses.

Every Door01

Five-minute radius

Mail every home near your gym with a free-trial pass.

My List02

Win back cancelled members

Mail former members a comeback offer when motivation peaks.

Every Door03

New Year and back-to-school pushes

Time mailings to December and August, when people set new goals.

When to mail

Your gym mailing calendar.

Mail late December for New Year, August for back-to-school and spring for summer goals.

  • Best months to mail
  • Good months
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Offers that get calls

Put one of these on your card.

These are the kinds of offers gym customers respond to. We’ll help you pick and word yours.

First month for $1Example offer
Free 7-day passExample offer
No enrollment fee this monthExample offer

The math

One mailing. Here’s what it could look like.

One mail route, about 600 homes, at our real Every Door price. If just 1% respond and 35% become customers, at a typical $600 yearly membership:

Illustration only, and it doesn’t count repeat work, referrals or bigger follow-up jobs. Your results depend on your offer, area and timing.

Mailing cost$689
Calls6
Jobs booked2.1
Revenue$1,2601.8× the mailing cost

Questions

Gyms owners ask us.

Why mail when gyms usually use social ads?

A card reaches everyone near your gym, not just people the algorithm picks, and it stays on the counter.

How far out should I mail?

Start with the homes within a 5–10 minute drive. They join more and quit less.

Can I win back old members?

Yes. Upload your cancelled-member list and mail them a comeback offer.

Ready to get your phone ringing?

Pick your neighborhoods and see your exact price before you pay. Your first gym design is free.